Shhh! Don’t tell, but there are a few secrets successful cafes are keeping under wraps about reusable cups. In Australia where sustainability is becoming a bigger priority than ever, these secrets could be the key to attracting new customers and boosting your bottom line. So, grab a cuppa (preferably a reusable one!), and let’s spill the tea:
Secret #1: They’re not losing money, they’re gaining loyal customers
The myth is that encouraging reusable cups means less takeaway coffee sales and a hit to your profits. Wrong!
Here’s the real deal: Australians are increasingly environmentally aware. By accepting, actively promoting and offering reusable cups, you tap into a loyal customer base who actively seek cafes with sustainable practices.
Customers who appreciate your eco-efforts become brand advocates, recommending your cafe to friends and family. Think of it as free marketing!
Secret #2: Reusable cups are a win for the planet (and your reputation)
Disposable cups seem convenient, but their lifespan ends abruptly after that last sip, all in less than an hour. The truth is, single-use cups can’t be recycled due to their plastic lining. This means a staggering amount, an estimated 1.84 BILLION every year in Australia alone, and over 250 BILLION globally (!), end up clogging landfills for centuries, leaching nasty chemicals into the environment.
Some cafes offer compostable cups as a solution. While it’s a step in the right direction, it’s not a silver bullet. Most of them are only commercially compostable cups and composting facilities aren’t readily available in Australia, and no, unfortunately they will not compost in landfill. They will generate methane just like plastic – another greenhouse gas culprit. Plus, making those compostable cups still requires resources like water and energy.
By promoting reusable cups, you become part of the solution. This not only benefits the environment, but also enhances your cafe’s reputation as a responsible business.
Secret #3: Reusable Cups Can Actually Save You Money
Think disposable cups are cheap? Think again. The hidden costs add up quickly. There’s the ongoing purchase of single use cups, storage space, and let’s not forget the environmental impact, which can translate into bad PR and lost customers. For a high volume cafe, eliminating single use cups can reduce operational costs and save you money in the long run. It’s not about what you are paying now, but what you won’t pay in the future growing a community of like minded people who BYO reusable cups!
Secret #4: High-Quality Reusable Cups Can Be Stylish and Functional
Gone are the days of clunky, boring reusable cups that leak, are difficult to clean or break.
We’ve recently partnered with Fressko, a Melbourne-designed and based brand who have been championing sustainability for over 10 years. You’re not just getting a great product, you’re becoming part of a movement. Their Good Design Award-winning cup is a prime example and we see them everywhere (for good reason!)
Combining function with style in their new stainless steel and ceramic reusable cups, this innovative product features a sleek stainless steel outer with a shatter-proof, smooth ceramic lining. It’s the best of both worlds: durable and stylish.
Fressko offers variety for every coffee lover with a range of sizes (8oz Bino, 12oz Camino, and 16oz Grande) to cater to different needs. They boast internal barista lines for the perfect pour, insulation to keep your beverage hot or cold, and a wide range of colours (especially their new Peachy, Breezy and Limoncello summer collection) to match any personality!
Secret #5: Exclusive Perks for Responsible Cafes Members
We saved the best secret for last! As a Responsible Cafes member, you can stock your cafe with top-notch Fressko reusable cups at an attractive price point. Enjoy a 10% discount + FREE shipping on coffee cups, infusers and drink bottles for wholesale orders over 25 units for cups and 20 units for bottles*.
How to claim the offer as a cafe: simply email cafesales@madebyfressko.com and mention RC! You’ll be welcomed by a fantastic team of passionate people working hard to change the world.
Promoting reusable cups and offering a curated selection from a renowned brand like Fressko can increase your foot traffic, your revenue and attract new customers who share your values.
The Takeaway: Embrace the Reusable Cup Revolution
By embracing reusable cups as part of your customers’ experience, you’re not just helping the environment, you’re also creating a win-win situation for your cafe. Stocking a reputable brand like Fressko gives you access to high-quality, stylish, and functional products that will increase your credibility as a sustainable cafe and resonate with eco-conscious customers. So, ditch the disposable cup guilt and unlock the secrets to a successful and sustainable future for your cafe!
*Offer is valid on a single order only, to new and existing customers
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Content creator and social media maven, Amy keeps our Cafes and fellow waste warriors connected and updated across all of the Responsible Cafe socials. Passionate about inspiring positive change, sustainability, and performing, she can usually be found filming and editing videos with her furry sidekick, Banks!